illustrations

An illustration is an image capable of telling a story as a written text, it replaces the words with graphics. Colors and shapes are combined by sending direct messages, double meanings, often are based on elements of popular culture, irony, surprise … Their intent is to bring to our attention! In today’s culture, this medium is everywhere, drawings, photomontages, mostly created in computer graphics using 3d programs can play really realistic effects. Illustration in advertising is associated with a word or phrase that slogan, which, like a puzzle, it becomes the key to decrypt the message it contains. Matching the right image to a company or a product, such as when you see reflections in the mirror, it can be improved, perfected, becomes a great contribution to achieve their achievements … It is very important to have clear support to which they are intended, books, magazines, catalogs, manuals, posters, Internet, this is to optimize the time and implementation costs.